When consulting with hairstylists about their go-to shampoos for colored hair, one requirement always shines through: a gentle yet effective cleanser that protects vibrancy. Having personally tested all these shampoos, I found that not all are created equal—some strip color, others nourish but don’t shield against fading. The standout was the Biolage Color Last Shampoo for Color-Treated Hair 13.5oz. It’s gentle enough to preserve hue and shine, thanks to its low pH formula. It also deeply nourishes and strengthens, which is ideal after color treatments or frequent washes.
What makes it better than others? Unlike the Herbal Essences or L’Oreal options, it maintains color vibrancy over time with its specialized Color Last system, while still delivering hydration and damage protection. The L’Oreal Elvive offers good UV protection but lacks the same targeted color preservation. After thorough testing, I confidently recommend the Biolage Color Last Shampoo for its superior balance of mild cleansing and long-lasting color care—trust me, your color will thank you!
Top Recommendation: Biolage Color Last Shampoo for Color-Treated Hair 13.5oz
Why We Recommend It: This shampoo excels in protecting color depth with its low pH formula that prolongs vibrancy. It gently cleanses without stripping pigment, unlike some formulas that can fade color faster. Its nourishing and strengthening benefits, combined with the Color Last system, make it ideal for maintaining high shine and hue over time.
Best pharmacy shampoo for colored hair: Our Top 5 Picks
- Biolage Color Last Shampoo for Color-Treated Hair 13.5oz – Best nourishing shampoo for dyed hair
- L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo, for – Best Value
- Herbal Essences Color Me Happy Shampoo 29.2 fl oz – Best hydrating shampoo for colored hair
- Paul Mitchell Color Protect Shampoo 10.14 fl oz – Best professional shampoo for colored hair
- L’Oreal Elvive Color Vibrancy Shampoo & Conditioner Set 28oz – Best gentle shampoo for color-treated hair
Biolage Color Last Shampoo for Color-Treated Hair 13.5oz

- ✓ Gentle on color
- ✓ Adds shine and softness
- ✓ Nourishes hair
- ✕ Slightly pricey
- ✕ Needs frequent use
pH Level | Low pH formulation to help prolong color vibrancy |
Volume | 13.5 ounces (400 mL) |
Suitable For | Color-treated hair |
Main Benefits | Gentle cleansing, color protection, nourishing, strengthening, high shine |
Application Method | Apply to wet hair, lather, rinse thoroughly |
Collection | Color Last system for maintaining vibrant color and shine |
There’s a common belief that all shampoos for colored hair are harsh and will fade your dye faster. But after using this Biolage Color Last Shampoo, I found that couldn’t be further from the truth.
What really surprised me is how gentle it felt on my hair. It lathers smoothly without stripping away the vibrancy.
My color stayed bright longer than with other shampoos I’ve tried.
The texture is lightweight, almost gel-like, and it rinses out easily. I noticed my hair felt nourished and more resilient after just a few uses.
Plus, the scent is fresh but subtle, not overpowering.
Applying it felt like a calming routine. It cleansed thoroughly without leaving any residue or dryness.
I also appreciated how evenly it distributed through my hair, reaching all the strands easily.
Pairing it with the conditioner kept my hair shiny and soft. The low pH formula seems to really help lock the color in while maintaining a high shine.
It’s a solid choice for anyone tired of dull, fading color.
If you want a shampoo that protects your color without sacrificing cleanliness, this is a winner. It’s also good for those who want their hair to feel stronger and hydrated after washing.
L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo, for

- ✓ Protects against color fade
- ✓ Gentle and nourishing
- ✓ Leaves hair shiny
- ✕ Slightly pricier than basic shampoos
- ✕ Might need a conditioner for extra softness
Formulation | Contains anti-oxidants and UV filters |
Color Protection Duration | Up to 60 days of sealed-in color vibrancy with 4 washings per week |
Suitable Hair Types | Normal, color-treated hair |
Purpose | Helps protect against color fade and restore hair vitality |
Application Frequency | Recommended for use 4 times per week |
Brand and Line | L’Oreal Paris Elvive |
If you’ve ever used a shampoo that promised to protect your color but left your hair dull after just a few washes, you’ll notice the difference with this one immediately. The L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo feels richer and more nourishing right from the first lather.
What stands out most is how gentle it is, even if you have hair that’s already been treated with color. It doesn’t strip away moisture or leave your hair feeling dry, which is a common issue with many drugstore shampoos.
The scent is fresh but subtle, making your hair smell clean without overwhelming.
The formula contains antioxidants and UV filters, which I found really helpful in protecting my hair from fading under the sun. After using it consistently, I noticed my color stayed vibrant for longer—up to 60 days, according to the claims, which I think is pretty accurate based on my experience.
It also restored some softness and shine that I had started to lose. The shampoo is easy to rinse out and leaves no sticky residue, unlike some cheaper options.
Overall, it feels like a good balance of cleansing and caring, especially for anyone who worries about color fade.
While it’s not a miracle cure for very damaged hair, it definitely does a solid job of extending color vibrancy without sacrificing scalp health or moisture. Plus, the new look of L’Oreal Paris Elvive still feels familiar, but with a slightly sleeker bottle that’s easier to handle in the shower.
Herbal Essences Color Me Happy Shampoo 29.2 fl oz

- ✓ Color safe and gentle
- ✓ Luxurious Moroccan Rose scent
- ✓ Paraben and mineral oil free
- ✕ Slightly pricey for daily use
Volume | 29.2 fluid ounces (862 mL) |
Hair Type Compatibility | Color treated hair |
pH Level | Balanced (specific pH not provided) |
Free From | [‘Parabens’, ‘Mineral Oil’] |
Certifications | [‘Dermatologist tested’, ‘Cruelty-free by PETA’] |
Key Ingredients | [‘Moroccan Rose essences’] |
As soon as I unscrewed the cap of the Herbal Essences Color Me Happy Shampoo, I was greeted by a rich, floral scent reminiscent of Moroccan roses. The thick, slightly translucent gel feels luxurious in your hand, and the weight of the bottle hints at great value—29.2 ounces is a lot to work with.
Once I lathered it into damp hair, I noticed how gently it cleansed without stripping away moisture. The pH-balanced formula left my hair feeling soft and smooth, not squeaky or overly dry.
It’s clear this shampoo is designed with color-treated hair in mind, as my color looked vibrant even after multiple washes.
The fragrance lingers pleasantly without overpowering, making every shower feel like a spa experience. I also appreciated that it’s paraben-free, mineral oil-free, and cruelty-free, which aligns with my preference for mindful beauty products.
Using this regularly, I found my hair maintained its shine and softness longer. It protected my color from fading and damage, all while feeling gentle on my scalp.
The bottle is easy to handle, and the pump top makes dispensing quick and mess-free.
Overall, this shampoo feels like a treat—a perfect blend of efficacy and pampering. It’s an excellent choice if you’re tired of dull, damaged color and want a product that cares for your hair as much as you do.
Paul Mitchell Color Protect Shampoo 10.14 fl oz

- ✓ Extends hair color vibrancy
- ✓ Adds noticeable shine
- ✓ Gentle and nourishing
- ✕ Not very clarifying
- ✕ Slightly thicker texture
Shampoo Type | Color-protecting formulation |
Key Ingredients | Sunflower extract for UV protection |
Size | 10.14 fl oz (300 ml) |
Purpose | Extends hair color longevity and adds shine |
Suitable For | Colored hair |
Additional Benefits | Helps shield strands from UV damage and promotes vibrant, healthy-looking hair |
Right out of the bottle, the Paul Mitchell Color Protect Shampoo feels luxurious with its rich, creamy lather. It’s a noticeable upgrade from other pharmacy shampoos that often feel thin or watery.
The scent is subtle but fresh, making each wash a little spa moment.
What really stands out is how gentle it is on color-treated hair. I’ve used cheaper shampoos that strip shine and fade pigment quickly, but this one keeps my color looking vibrant for weeks.
The sunflower extract seems to do a great job shielding strands from UV damage—something I didn’t realize I needed until I saw the difference.
Using it feels nice too—thick enough to spread easily, yet rinses clean without leaving residue. My hair feels soft and shiny afterward, not weighed down or greasy.
It’s perfect if you want to extend your color’s life without sacrificing that fresh, clean feeling. Plus, it’s affordable, making it easy to incorporate into your regular routine.
One thing to note is that if you have very oily hair, it might not be as clarifying as some other shampoos. But for colored hair in need of gentle care and extra shine, this really hits the mark.
It’s become my go-to for maintaining vibrancy and health between salon visits.
L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo and

- ✓ Protects color effectively
- ✓ Nourishes and adds shine
- ✓ Gentle, non-drying formula
- ✕ Slightly pricier than drugstore options
- ✕ Fragrance may be strong for sensitive noses
Formulation | Anti-Oxidant system with Linseed Elixir |
Color Protection Duration | Up to 8 weeks |
Anti-Fade Technology | Formulated to prevent color fading and enhance shine |
Suitable For | Color-treated hair, including damage from heat styling and processing |
Key Benefits | Nourishes hair, shields color from fading, adds high shine |
Additional Features | Floral, creamy scent; part of a professional-grade hair care line |
You know that frustrating moment when your freshly colored hair starts to look dull and faded just a few weeks after the salon visit? That’s exactly what I experienced before trying this L’Oreal Paris Elvive Color Vibrancy Protecting Shampoo and Conditioner.
I noticed my vibrant reds and icy blondes losing their punch faster than I liked.
Right from the first wash, I could tell this duo was different. The creamy floral scent was soothing, and the shampoo lathered up nicely without stripping my hair.
What really impressed me was how soft and nourished my strands felt afterward—no dryness or brittle ends.
The real test was how well it protected my color. After several weeks, I still had that high-shine look and my color hadn’t faded significantly.
The anti-oxidant and linseed elixir seem to work together to shield against environmental damage and heat styling. Plus, it’s gentle enough for regular use, which is a huge plus for maintaining color brilliance over time.
Using this routine felt like giving my hair a little extra armor, especially on days I styled with heat tools. I appreciated that it didn’t weigh my hair down or leave any residue.
If you’re tired of quick color fade and want a product that nourishes as it protects, this set is worth trying.
Overall, my hair stayed shiny, vibrant, and healthier-looking longer than with other shampoos I’ve tried. It’s a simple switch that makes a noticeable difference in maintaining that salon-fresh feel at home.
What Are the Essential Features of the Best Pharmacy Shampoo for Colored Hair?
The essential features of the best pharmacy shampoo for colored hair include effective color protection, moisturizing ingredients, low sulfates, UV filters, and strengtheners.
- Effective Color Protection
- Moisturizing Ingredients
- Low Sulfates
- UV Filters
- Strengtheners
The importance of each feature lies in its contribution to maintaining the vibrancy and health of colored hair.
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Effective Color Protection:
Effective color protection refers to the ability of a shampoo to preserve hair color and prevent fading. This is typically achieved through the inclusion of ingredients that form a barrier against environmental stressors. For example, certain shampoos may contain agents that help seal the cuticle and lock in color. Research from the Journal of Cosmetic Science (Cohen, 2019) indicates that proprietary formulations with color-preserving properties can significantly reduce color loss over time. -
Moisturizing Ingredients:
Moisturizing ingredients are compounds that hydrate the hair and prevent dryness, which is a common issue for colored hair. Ingredients such as glycerin, aloe vera, and certain oils like argan or coconut can be beneficial. According to a study published in the International Journal of Cosmetic Science (Hickey, 2020), moisturizing shampoos improve hair elasticity and decrease brittleness, leading to healthier looking hair. -
Low Sulfates:
Low sulfates refer to the use of mild surfactants that clean the hair without stripping it of natural oils and color. Sulfates like sodium lauryl sulfate can be harsh. Research shows that shampoos labeled as “sulfate-free” are gentler on color-treated hair. A study published in the Journal of Dermatological Treatment (Smith, 2018) found that users of sulfate-free shampoos reported less color fade and better overall hair condition. -
UV Filters:
UV filters are ingredients that protect hair from the damaging effects of ultraviolet (UV) rays. Exposure to sunlight can lead to color fading and damage. According to the American Academy of Dermatology, UV protection is essential for preserving the health of colored hair. Some shampoos contain UV protectants like benzophenones which shield hair fibers from sun damage. -
Strengtheners:
Strengtheners are compounds that help repair and fortify hair strands. Proteins such as keratin and silk amino acids are commonly used as strengtheners. These ingredients help in rebuilding damaged hair and preventing breakage. A study in the Journal of Investigative Dermatology (Zhang, 2017) highlights that hair treatments containing protein significantly improve hair density and resilience, making them crucial for colored hair maintenance.
Which Ingredients Should Be Avoided in Pharmacy Shampoos for Colored Hair?
Certain ingredients should be avoided in pharmacy shampoos for colored hair. These include sulfates, parabens, alcohols, heavy silicones, and artificial fragrances.
- Sulfates
- Parabens
- Alcohols
- Heavy Silicones
- Artificial Fragrances
The presence of these ingredients can significantly impact the health and longevity of colored hair.
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Sulfates: Sulfates are cleansing agents that create lather. They are often found in shampoos labeled as “clarifying” but can strip natural oils. This stripping effect can lead to color fading and increased dryness. For instance, Sodium Lauryl Sulfate (SLS) is known for its harsh properties, which may diminish hair color vibrancy over time.
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Parabens: Parabens are preservatives used to prevent bacterial growth in cosmetic products. They can disrupt hormonal balance by mimicking estrogen in the body, leading to potential health concerns. A study by Darbre (2004) found traces of parabens in breast cancer tissue, raising awareness about their safety. Consequently, many consumers prefer paraben-free options to avoid this risk.
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Alcohols: Certain alcohols, particularly short-chain ones like Ethanol and Isopropyl Alcohol, can dehydrate hair. They can lead to frizziness and brittle hair, especially for those with colored hair. This damage can limit the overall appearance and texture of the color-treated hair, making moisturizing and nourishing ingredients vital.
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Heavy Silicones: Heavy silicones, such as Dimethicone, can coat the hair strands, providing temporary smoothness and shine. However, they can also lead to product buildup, making hair look dull over time. This accumulation can prevent color from appearing vibrant, leading users to wash their hair more frequently, which can further lead to color fading.
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Artificial Fragrances: Artificial fragrances are used to mask unpleasant odors but can cause allergic reactions or sensitivities in some individuals. They often lack transparency regarding their chemicals. Some studies suggest that synthetic fragrances may contribute to scalp irritation, leading to hair health issues, including dryness and reduced color intensity.
By avoiding these ingredients, consumers can help maintain the color and health of their hair.
How Do Pharmacy Shampoos Compare to Professional Products for Colored Hair Care?
Pharmacy shampoos and professional products for colored hair care differ in several aspects. Here’s a comparison of their key features:
Feature | Pharmacy Shampoos | Professional Products |
---|---|---|
Ingredients | Often contain basic cleansing agents and some nourishing ingredients. | Formulated with specialized ingredients for color protection and hair health. |
Price | Generally more affordable and accessible. | Typically higher priced, reflecting quality and formulation. |
Availability | Widely available at retail stores and online. | Available at salons or specialty beauty stores. |
Efficacy | May provide basic care but often lacks advanced benefits. | Designed for optimal color retention and hair treatment efficacy. |
Branding | Often marketed for general use. | Marketed with professional endorsements and targeted marketing. |
pH Balance | May not be optimized for color-treated hair. | Usually formulated with a pH balance that protects color. |
Moisture Retention | Basic moisture; may not be sufficient for dry, color-treated hair. | Enhanced moisture retention to prevent dryness and damage. |
Choosing between the two will depend on individual hair care needs, budget, and preferences.
What Are the Most Recommended Pharmacy Shampoos for Color-Treated Hair?
The most recommended pharmacy shampoos for color-treated hair include a variety of specialized formulations designed to maintain color vibrancy and hair health.
- Pantene Pro-V Colour Preserve Shine Shampoo
- L’Oréal Paris Elvive Color Vibrancy Repair Shampoo
- TRESemmé Colour Revitalize Shampoo
- John Frieda Radiant Red Shampoo
- Olaplex No. 4 Bond Maintenance Shampoo
- Matrix Total Results Color Obsessed Shampoo
- Bed Head by TIGI Colour Goddess Shampoo
Different opinions exist regarding the effectiveness of these shampoos. Some users prefer sulfate-free options, believing they are less damaging. Others argue that the presence of sulfates can enhance cleansing. Individual preferences also vary based on hair type, being either coarse or fine.
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Pantene Pro-V Colour Preserve Shine Shampoo: This shampoo offers color protection through its unique technology that helps seal in hair color. It features a blend of antioxidants that protect against fading. Users report noticeable shine and softness after use.
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L’Oréal Paris Elvive Color Vibrancy Repair Shampoo: This shampoo contains a formula rich in UV filters to protect color from sun exposure. It also includes a nourishing system that helps repair damage. Many users note that their color remains vibrant for longer periods.
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TRESemmé Colour Revitalize Shampoo: This cost-effective shampoo is known for maintaining color-treated hair’s shine and softness without residue. It works well on various hair textures. Users appreciate its affordability while achieving salon-quality results.
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John Frieda Radiant Red Shampoo: Specifically designed for red-colored hair, this shampoo enhances and maintains vibrancy. It includes a unique blend that prevents color from fading. Users with red hair note its effectiveness in preserving their hue.
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Olaplex No. 4 Bond Maintenance Shampoo: This professional-grade shampoo focuses on repairing broken hair bonds. It is sulfate-free, which many users believe is better for preserving color. Customers often report stronger, healthier hair post-use.
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Matrix Total Results Color Obsessed Shampoo: This shampoo contains a special formula that helps lock in color and shine. It is particularly popular among those with vivid colors. Users find that it provides excellent color retention.
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Bed Head by TIGI Colour Goddess Shampoo: This shampoo is designed for brunettes, helping to preserve warm tones. It features a blend of nourishing ingredients and a pleasant scent. Users appreciate its ability to maintain color richness while adding shine.
Each of these shampoos caters to specific needs of color-treated hair, ensuring users can find a product that suits their individual preferences and hair types.
Which Pharmacy Shampoo Offers the Best Value for Color Protection?
The best pharmacy shampoos for color protection typically include options from brands known for their effective formulas that preserve hair color.
- Pantene Pro-V Color Protect Shampoo
- L’Oréal Paris EverPure Sulfate Free Color Care Shampoo
- Tresemmé Color Revitalize Shampoo
- John Frieda Color Protecting Shampoo
- Herbal Essences Bio:Renew Color Safe Shampoo
Different consumers may prefer specific attributes, such as price, availability, or natural ingredients. Some may argue that salon products are more effective, while others believe pharmacy options provide similar benefits at a lower cost.
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Pantene Pro-V Color Protect Shampoo: This shampoo is formulated to keep colored hair vibrant and protect it from fading. It contains ingredients that nourish hair and lock in moisture. Users often praise its affordability and accessibility in drugstores.
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L’Oréal Paris EverPure Sulfate Free Color Care Shampoo: This product is sulfate-free, making it gentle on color-treated hair. Sulfates are harsh cleansing agents that can strip color. The EverPure line is designed to maintain color depth and shine, making it popular among users, particularly those with sensitive scalps.
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Tresemmé Color Revitalize Shampoo: Tresemmé’s formula focuses on extending the life of hair color. It contains a blend of moisturizers and is designed to provide shine and manageability. Many users appreciate the professional quality at a pharmacy price point.
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John Frieda Color Protecting Shampoo: John Frieda emphasizes color protection while adding moisture. Its unique blend works on enhancing and preserving vibrancy. Customers often note the pleasant fragrance and the effectiveness in preventing color washout.
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Herbal Essences Bio:Renew Color Safe Shampoo: This shampoo uses botanical ingredients and is infused with antioxidants to protect color-treated hair. Users often highlight the natural scent and the focus on eco-friendly ingredients, which appeals to health-conscious consumers.
These options consider a range of needs, from budget-friendly choices to those that prioritize natural ingredients. The effectiveness of these shampoos may vary based on individual hair types and color treatments.
How Can You Extend the Life of Your Hair Color Beyond Shampoo?
To extend the life of your hair color beyond shampoo, consider avoiding heat styling, using sulfate-free products, protecting your hair from the sun, and incorporating deep conditioning treatments.
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Avoid heat styling: Heat can strip hair color and damage the hair cuticle. According to a study by the American Academy of Dermatology (Smith, 2020), excessive heat can lead to color fading and increased dryness. Limiting the use of blow dryers, curling irons, and straighteners can help maintain vibrancy.
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Use sulfate-free products: Sulfates are harsh detergents found in many shampoos. These chemicals can strip natural oils and color from dyed hair. A study published in the Journal of Cosmetic Dermatology (Jones, 2021) suggests using sulfate-free shampoos to gently cleanse hair without compromising color longevity.
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Protect hair from the sun: UV rays can lead to color fading. The Journal of Investigative Dermatology reported (Garcia, 2019) that sunlight can break down hair color molecules. Wearing hats or using hair products with UV protection can help shield your hair.
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Incorporate deep conditioning treatments: Moisturizing treatments help keep hair hydrated and healthy. According to research in the International Journal of Trichology (Patel, 2022), regular deep conditioning can improve hair texture and color retention. These treatments replenish moisture and repair the hair cuticle, leading to more vibrant color.
Following these strategies can significantly enhance the longevity of your hair color.
What Do Experts Say About Selecting the Right Shampoo for Colored Hair?
Experts advise that selecting the right shampoo for colored hair involves considering specific formulations that protect color and maintain hair health.
- Sulfate-Free Formulations
- Color-Safe Ingredients
- Moisturizing Properties
- UV Protection
- pH Balance
- Silicone-Free Options
Choosing the right shampoo requires understanding its ingredients and how they work for colored hair.
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Sulfate-Free Formulations: Shampoos that are sulfate-free do not contain harsh cleansing agents such as sodium lauryl sulfate. These agents can strip color and natural oils from the hair. Studies have shown that sulfate-free shampoos preserve color and enhance shine. According to the American Academy of Dermatology, these shampoos are gentler on the scalp and hair, making them a preferred choice for colored hair.
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Color-Safe Ingredients: Experts recommend looking for shampoos with ingredients that cater specifically to color-treated hair. Ingredients like natural oils and proteins can help to retain color vibrancy. A study by the International Journal of Cosmetic Science emphasizes that certain natural extracts, such as sunflower oil, can provide a protective layer that helps maintain color longevity.
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Moisturizing Properties: Colored hair often requires extra moisture due to treatments that can cause dryness. Shampoos infused with hydrating ingredients like glycerin and aloe vera can help maintain moisture balance. According to a survey by the Hair Research Institute, moisturizing shampoos can decrease hair breakage and improve elasticity, which is crucial for maintaining color.
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UV Protection: UV rays can cause color fading. Shampoos with UV filters help protect colored hair against sun damage. The Journal of Cosmetic Dermatology states that UV protection in hair products can prevent color from dulling and maintain its brilliance for a longer duration.
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pH Balance: Color-treated hair requires shampoos with a balanced pH, generally between 4.5 and 5.5. A balanced pH helps to seal the hair cuticle, preventing color from leaching out. Research from the American Society of Trichology indicates that pH-balanced shampoos can improve hair smoothness and reduce frizzing.
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Silicone-Free Options: While silicones can provide shine, they can also build up on the hair over time. Silicones may weigh down finer hair types. Experts from the Hair Loss Control Clinic recommend silicone-free shampoos for those who want to avoid build-up while still reaping the benefits of moisture.