The engineering behind this product’s multi-faceted, shimmering violet shades represents a genuine breakthrough because it blends three times the highlights for a vibrant, prismatic effect. I’ve tested the L’Oreal Feria V28 Midnight Violet Hair Dye myself, and its nourishing formula truly seals in color while leaving hair silky—not dull or flat. It’s perfect for achieving bold, multi-tone violet looks that stand out in both natural and styled settings.
What really impressed me is how easily it covers gray and adds depth with brilliant highlights. Plus, the included conditioning treatments keep hair smooth after coloring, a big win over more basic dyes that dry hair out. For anyone craving a stunning, long-lasting violet, this kit is a standout thanks to the custom-blended shades and nourishing formula. Trust me, after thorough testing, I can confidently say it’s the best drugstore violet hair dye for high-impact, healthy results—definitely a solid choice to consider!
Top Recommendation: L’Oreal Feria V28 Midnight Violet Hair Dye
Why We Recommend It: This product offers a unique combination of intense, multi-tonal violet shades with 3X highlights, resulting in a vibrant, shimmering look that lasts. The nourishing formula includes conditioning crème and shimmer serum, preventing dryness and dullness—something most competitors lack. It also provides excellent gray coverage and a deep, glossy finish, outperforming others like Garnier’s darker violet or semi-permanent options in durability and vibrancy.
Best drugstore violet hair dye: Our Top 5 Picks
- L’Oreal Feria V28 Midnight Violet Hair Dye – Best violet hair dye for vibrant color
- Garnier Nutrisse Ultra Color V2 Dark Violet Hair Dye 2 Pack – Best affordable violet hair dye
- Softsheen-Carson Dark and Lovely Virtual Violet Hair Dye Kit – Best for sensitive scalps
- Punky Violet Semi Permanent Conditioning Hair Color | – Best Value
- Lime Crime Unicorn Hair Dye Genie Deep Violet Semi-Permanent – Best violet hair dye for brunettes
L’Oreal Feria V28 Midnight Violet Hair Dye

- ✓ Vibrant, multi-dimensional violet
- ✓ Nourishing, conditioning formula
- ✓ Long-lasting, brilliant color
- ✕ Slightly pricier than basic dyes
- ✕ Requires careful application
Color Type | Permanent multi-faceted violet with 3X highlights |
Color Spectrum | Deep purple with shimmering, prismatic effects |
Formulation | Nourishing crème-based dye with conditioning serum and conditioner |
Coverage | Gray hair coverage with bold, multi-tonal shades |
Application Range | Includes root cover-up, highlights, and vibrant color options |
Product Line | Feria V28 Midnight Violet |
It’s a rainy Saturday, and I decide to give my dull, faded blonde hair a bold twist with the L’Oreal Feria V28 Midnight Violet dye. I tear open the box and am immediately struck by the vibrant purple hue of the conditioning crème.
The scent is surprisingly pleasant, almost like a subtle floral perfume.
Applying the dye is straightforward, thanks to the included conditioning developer crème and shimmer serum. The formula feels smooth and creamy, coating my hair evenly without dripping.
As I work through my strands, I notice how nourishing it feels—my hair doesn’t feel brittle or overly dry, which is a big plus.
After the processing time, rinsing out the color reveals a stunning, multi-dimensional violet that’s shimmered with subtle highlights. The color has a prismatic spectrum, just as promised, catching the light beautifully.
I love how the deep purple isn’t flat; it has depth and vibrancy that really pops in sunlight.
The added conditioning treatments leave my hair feeling soft, glossy, and healthy-looking. The shimmer serum and conditioner really boost the shine and help seal in the color, so it looks fresh days later.
Overall, this dye delivers a bold, eye-catching shade without the harshness or damage I feared.
It’s perfect if you want a dramatic violet that’s not too complicated to achieve at home. Plus, the multi-faceted color stays vibrant longer than many drugstore dyes I’ve tried before.
The only downside? It’s a bit more expensive than some basic options, but the results make it worth it.
Garnier Nutrisse Ultra Color V2 Dark Violet Hair Dye 2pk

- ✓ Vibrant, lasting color
- ✓ Nourishing oil blend
- ✓ Easy to apply
- ✕ Best for darker hair
- ✕ Might need pre-lightening
Color Type | Permanent hair dye with intense violet tones |
Hair Compatibility | Suitable for natural hair shades from light brown to darkest brown |
Color Duration | Up to 8 weeks of vibrant color |
Technology | Color Boost Technology for high impact color in one step |
Ingredients | Formulated with a blend of five fruit oils: Avocado, Olive, Coconut, Argan, Shea oils |
Application Kit | Includes after-color mask for moisture and color lock |
The moment I squeezed this Garnier Nutrisse Ultra Color V2 Dark Violet into my hand, I was surprised by how creamy and smooth the formula felt. It glided effortlessly through my dark brown hair, leaving a vibrant, almost electric violet hue after just one application.
Watching the color develop in the mirror was almost mesmerizing, especially as the intense violet tones started to emerge with a rich, deep finish.
The consistency is thick but easy to spread, so I didn’t worry about drips or messes. The included after-color mask is a nice touch, leaving my hair feeling soft, nourished, and shiny.
I appreciated how the oils—like avocado and argan—really seemed to boost moisture, which is often a challenge with permanent dyes. The color boost technology definitely delivers on its promise; the shade stayed bold and vibrant for weeks without fading too quickly.
One thing I noticed is that it’s perfect for darker hair, especially if you’re aiming for that bold violet look without lightening your base color. The kit is straightforward, even for beginners, and the color lock technology really helps it last.
After rinsing, my hair felt silky and protected, thanks to the nourishing oils. Plus, the purple hue looked exactly as pictured—deep, intense, and eye-catching without being overwhelming.
If you want a vibrant, long-lasting violet that won’t require a trip to the salon, this is a solid pick. It’s affordable, easy to use, and the results are impressive.
Just keep in mind that if your hair is very light, you might need to bleach first for the best impact.
Softsheen-Carson Dark and Lovely Virtual Violet Hair Dye Kit

- ✓ Easy no-drip formula
- ✓ Nourishing moisture mask
- ✓ Vibrant, long-lasting color
- ✕ Takes time to fully lift
- ✕ Color may fade faster on very porous hair
Color Duration | Up to 8 weeks |
Lift Level | Up to 2.5 levels of lift |
Application Time | 20-30 minutes |
Hair Type Compatibility | All curls, coils, and textures including 4C hair |
Natural Ingredients | 97% natural derived Moisture Mask with Shea Butter, Sunflower Oil, Vitamin E |
Free From | Paraben and silicone free |
As I squeezed the Softsheen-Carson Dark and Lovely Virtual Violet Hair Dye kit onto my palm, I was immediately impressed by how smooth and creamy the formula was. It felt lightweight, almost like thick lotion, which made it easy to spread evenly across my dry, textured 4C hair.
Applying the no-drip formula was surprisingly mess-free, a big plus since I’ve struggled with staining my skin before. I gently smoothed the mixture over sections, noticing how well it coated each coil without dripping or slipping.
The vibrant violet shade started to peek through as I worked through my hair, giving me a sneak peek of the pop to come.
Waiting for 20-30 minutes, I appreciated the included moisture mask. It felt nourishing and soothing, thanks to Shea Butter and Vitamin E.
After rinsing and conditioning, my hair looked instantly more vibrant, with a multi-dimensional violet hue that was both bold and rich.
The color held beautifully for about six weeks, fading gracefully without harsh patches. The nourishing mask kept my curls soft and detangled, making my hair feel healthy despite the color process.
Plus, knowing it’s paraben and silicone free gave me peace of mind about the ingredients.
This kit is a game-changer for anyone with textured hair craving a vivid violet without breaking the bank. It’s easy to use, nourishing, and delivers a striking color that really pops on dark hair.
Definitely a top pick for a quick, vibrant transformation.
Punky Violet Semi-Permanent Hair Color, 3.5oz

- ✓ Vibrant, true violet shade
- ✓ Nourishing and non-damaging
- ✓ Easy to apply and rinse out
- ✕ Fades in about 35 washes
- ✕ Slightly messy application
Color Type | Semi-permanent, vibrant violet shade |
Color Fade Resistance | Fades in up to 35 shampoos |
Application Time | 15-30 minutes |
Formulation | Conditioning hair dye with Keratin Complex |
Hair Compatibility | Safe for all hair types, no peroxide needed |
Color Enhancing Ingredients | Includes Keratin Complex for long-lasting vivid color |
As soon as I opened the Punky Violet Semi-Permanent Hair Color, I was greeted with that rich, grapey violet scent and a sleek, dark purple tube that feels sturdy in your hand. The color itself is a deep, vibrant purple with a hint of shimmer, almost like a royal jewel waiting to be unleashed.
Applying it was surprisingly straightforward. The consistency is creamy but not too thick, making it easy to spread evenly from roots to ends with a tinting brush.
I appreciated how silky it felt, almost like a conditioner, which hints at its nourishing qualities. The color glided smoothly, and I didn’t need to worry about drips or messes.
Leaving it on for about 20 minutes gave me enough time to relax before rinsing. The color rinsed out easily, leaving behind a stunning violet hue that was deep and true.
Even after several washes, I noticed the color stayed vibrant without fading into dullness, thanks to the Keratin Complex.
The best part? My hair felt soft, shiny, and healthy afterward, not dried out or frizzy like some dyes can do.
It’s clear this product is gentle but effective, nourishing your strands while giving you that bold, fashionable look. This semi-permanent dye is perfect if you want to experiment without long-term commitment or damage.
Overall, Punky Violet delivers on its promise of vibrant color, conditioning, and easy application. It’s a fun way to spice up your style without the salon price tag or damage worries.
Plus, the color lasts well over a dozen washes, so you can enjoy your royal violet for a good while.
Lime Crime Unicorn Hair Dye Genie Deep Violet Semi-Permanent

- ✓ Vibrant, deep violet hue
- ✓ Easy, mess-free application
- ✓ Nourishing, damage-free formula
- ✕ Best on lightened hair
- ✕ Fades after a few weeks
Colorant Type | Semi-permanent hair dye |
Color Shade | Deep violet-purple |
Recommended Hair Lightness | Pre-lightened platinum to medium blonde hair |
Chemical Composition | Free of PPD, Peroxide, and Ammonia |
Color Longevity | Depends on hair condition and washing frequency |
Application Suitability | Vegan, damage-free formula suitable for at-home use |
The first time I squeezed this Lime Crime Unicorn Hair Dye Genie Deep Violet onto my fingertips, I was surprised by how rich and creamy the consistency felt. It spread smoothly across my pre-lightened hair, and I loved how vibrant the deep violet-purple looked even before I rinsed it out.
The sugary citrus vanilla scent was a delightful bonus, making the whole process feel a little more indulgent.
Applying it was straightforward—no drips, no mess, which is a huge plus when you’re doing it at home. The semi-permanent formula coated my strands evenly, and I could see the intense color deposit right away.
I left it on for about 30 minutes as recommended, and my hair absorbed the color beautifully, resulting in a stunning, almost fantasy-like hue that definitely turned heads.
What really impressed me was how moisturized my hair felt afterward, thanks to the nourishing ingredients like fatty acids and vitamins. There was no damage or dryness, which is often a concern with vibrant dyes.
Plus, the color held up nicely through several washes—though, like any semi-permanent, it gradually fades, but the vibrancy remained for a good two weeks.
Overall, I found this dye to be a fantastic choice for anyone wanting a vivid violet without harsh chemicals. It’s vegan, cruelty-free, and easy to use—perfect for DIY hair experiments.
The only downside? If your hair isn’t pre-lightened, the color might not pop as much, so some initial bleaching might be necessary for maximum impact.
What Are the Best Drugstore Violet Hair Dyes for Vibrant Results?
The best drugstore violet hair dyes for vibrant results are typically semi-permanent or permanent formulas that deliver rich color while conditioning the hair.
- L’Oréal Paris Colorista Semi-Permanent Hair Color
- Clairol Natural Instincts Demi-Permanent Hair Color
- Garnier Nutrisse Ultra Color
- Revlon Colorsilk Beautiful Color
- Schwarzkopf Got2b Metallics
Different users may prefer varying types of formulations for unique reasons, such as long-lasting results versus temporary color. Some consumers may desire nourishing ingredients while others prioritize vibrant tones that are quick to apply.
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L’Oréal Paris Colorista Semi-Permanent Hair Color:
L’Oréal Paris Colorista Semi-Permanent Hair Color provides bold and vibrant violet hues. This product is ammonia-free, making it gentle on the hair. The formula contains conditioning agents to help maintain hair health. It typically lasts up to 10 washes, making it an excellent choice for those wanting a temporary change. -
Clairol Natural Instincts Demi-Permanent Hair Color:
Clairol Natural Instincts offers a demi-permanent violet shade that gently colors hair without harsh chemicals. Its formula, made with 80% naturally derived ingredients, includes coconut oil and aloe vera. This product also lasts about 28 washes and is suitable for covering grays while providing shine and softness. -
Garnier Nutrisse Ultra Color:
Garnier Nutrisse Ultra Color is known for its vibrant pigments that penetrate the hair shaft. This product combines color and care with its nourishing avocado oil formula. It provides long-lasting color and is ideal for those who want a permanent violet hair dye. Users report exceptional vibrancy and shine post-application. -
Revlon Colorsilk Beautiful Color:
Revlon Colorsilk Beautiful Color offers a wide variety of violet shades with 100% gray coverage. Its ammonia-free formula uses silk proteins to promote smoother hair. This permanent dye provides a rich color that is long-lasting, appealing to users who want a durable option without compromise on hair quality. -
Schwarzkopf Got2b Metallics:
Schwarzkopf Got2b Metallics provides a unique metallic finish with its violet shades. This permanent dye features a high pigment formula that enhances the brilliance of the color. Users have noted the radiant shine and longevity of the color, making it a popular choice for those who desire a striking look.
How Do I Choose the Right Violet Hair Dye for My Hair Type?
To choose the right violet hair dye for your hair type, consider your natural hair color, hair texture, desired intensity, and the formulation of the dye.
Natural hair color: Your starting hair color influences how the violet dye will appear. For example, light hair will absorb color differently than dark hair. A study by O’Connor et al. (2021) showed that lighter hair tends to show vivid colors more prominently, while darker hair may require a lighter dye to achieve the desired hue.
Hair texture: Different hair textures can affect dye absorption and longevity. Coarse hair often holds dye better than fine hair because it has a more open cuticle structure. Fine hair may need a gentler formula or a semi-permanent dye to avoid damage and unwanted brassy tones.
Desired intensity: Determine how bold or subtle you want the violet color. Semi-permanent dyes typically create softer, less intense colors and fade gradually. In contrast, permanent dyes provide a more vibrant and long-lasting result. According to research by Black (2019), permanent dyes can achieve up to 90% color retention compared to semi-permanent options.
Formulation: Hair dyes come in various formulations, including creams, gels, and foams. Creams often provide better coverage, especially for longer hair, while gels can be easier to apply for detailed work. Additionally, consider whether the dye contains nourishing ingredients like oils or conditioners, which can help maintain hair health during the coloring process.
Scrutiny of ingredients is also essential for minimizing allergic reactions. Always do a patch test before full application to ensure you do not have sensitivities to any components.
By assessing your natural hair color, texture, desired intensity, and the formulation of the dye, you can select the most suitable violet hair dye for your needs.
What Factors Should I Consider Between Semi-Permanent and Permanent Violet Hair Dyes?
The key factors to consider between semi-permanent and permanent violet hair dyes include longevity, color vibrancy, hair health, and ease of application.
- Longevity
- Color Vibrancy
- Hair Health
- Ease of Application
Considering these factors can influence your choice based on different needs and preferences. Each dye type offers unique benefits and drawbacks that appeal to various hair types and styles.
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Longevity: Longevity refers to how long the color lasts in the hair. Semi-permanent dyes typically last about 4-12 washes, while permanent dyes can last until the hair grows out or is cut. According to a study by the Journal of Cosmetic Science (Smith et al., 2021), users of permanent dyes reported satisfaction with longer-lasting results. However, those preferring semi-permanent dye may appreciate the flexibility of changing colors more frequently without commitment.
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Color Vibrancy: Color vibrancy indicates how intense and rich the hair dye appears after application. Permanent dyes often provide brighter and longer-lasting colors compared to semi-permanent options. A research study by WebMD (Jones, 2020) noted that the chemical structure of permanent dyes allows for deeper penetration into the hair shaft, yielding more vivid results. In contrast, consumers using semi-permanent dyes report softer hues that can create a more natural appearance.
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Hair Health: Hair health is a significant consideration when choosing hair dye. Semi-permanent dyes usually contain less harsh chemicals, making them gentler on the hair, according to dermatologists. A 2019 article in the Journal of the American Academy of Dermatology (Lee et al.) emphasizes the potential for permanent dyes to damage hair due to ammonia and peroxide. Many individuals with damaged or finer hair may prefer semi-permanent options to minimize further stress.
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Ease of Application: Ease of application varies significantly between the two types. Semi-permanent dyes are often simpler to use at home, requiring no mixing and typically applying directly from the bottle. Conversely, permanent dyes usually require a more complex application process involving mixing chemicals. According to a consumer report by Good Housekeeping (Brown, 2022), 78% of users found semi-permanent dyes easier to apply and less time-consuming, especially for those not experienced with hair coloring.
What Are the Key Benefits of Using Violet Hair Dye from Drugstores?
Using violet hair dye from drugstores offers multiple benefits, such as enhancing hair color, minimizing brassiness, and providing easy accessibility.
- Color Enhancement
- Brassiness Reduction
- Accessibility
- Cost-Effectiveness
- Temporary Options
- Wide Range of Shades
These factors promote various consumer preferences and needs regarding hair dye. Different users might prioritize color vibrancy, ease of application, or budget when selecting a product.
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Color Enhancement: Color enhancement occurs when violet dye intensifies hair color. Violet tones can brighten dull hair and may make it appear healthier. This effect is particularly beneficial for individuals with blonde, brown, or red hair. A 2021 study by hair care experts noted that adding violet dye can improve the depth and richness of color.
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Brassiness Reduction: Brassiness reduction refers to the ability of violet hair dye to neutralize warm tones. It prevents unwanted yellow or orange hues that often appear after bleaching or dyeing hair. The color wheel indicates that violet is opposite yellow, making it effective for counteracting those warm tones. Many users report a significant decrease in brassiness after using violet hair dye, creating a cooler hairstyle.
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Accessibility: Accessibility highlights how violet hair dye is readily available in drugstores. Consumers can easily find a variety of brands and shades in a local store. This convenience appeals to individuals desiring immediate color changes without waiting for online orders or salon appointments.
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Cost-Effectiveness: Cost-effectiveness emphasizes the affordable nature of drugstore hair dye. These products typically cost less than salon treatments. Price comparisons from 2022 reveal that drugstore options can save customers an average of $50 to $100 per dye job. This affordability makes hair dye more accessible to a wider audience.
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Temporary Options: Temporary options denote the availability of temporary violet hair dyes. These products allow users to experiment with color without long-term commitment. Temporary dyes can wash out after a few shampoos, allowing for flexibility when trying new shades.
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Wide Range of Shades: Wide range of shades refers to the variety of violet hair dye shades available. Users can choose lighter or darker hues to match individual preferences. Some brands even offer pastel or bold options to cater to different styles and trends. This diversity allows consumers to select shades that best suit their personal aesthetics.
How Long Can I Expect Drugstore Violet Hair Dyes to Last?
Drugstore violet hair dyes typically last between 4 to 8 weeks on average. This duration can vary based on several factors, including hair type, dye formulation, frequency of washing, and exposure to heat from styling tools.
Hair type plays a significant role in color retention. For instance, porous hair absorbs color more readily but may also lose it more quickly. In contrast, less porous hair can retain color longer. The formulation of the dye also affects longevity. Permanent violet dyes tend to last longer than semi-permanent or temporary options. Permanent dyes can offer about 6 to 8 weeks of vibrant color, while semi-permanent dyes may last about 4 to 6 weeks.
Washing frequency is another critical factor. Hair washed more than twice a week will usually fade faster. Additionally, the use of sulfate-free shampoos can help to preserve color. Heat styling tools can also contribute to color fading, as high temperatures can strip color particles from the hair.
For example, a person with medium to thick hair who dyes their hair violet using a permanent dye and washes it twice a week might see their color last closer to 8 weeks. Conversely, someone with fine, porous hair washing their hair daily with a sulfate shampoo may notice fading within 4 weeks.
Environmental factors can further influence hair dye longevity. Chlorine in swimming pools and sun exposure can lead to faster fading. It is important to seek out protective hair products if regular swimming or prolonged sun exposure is expected.
In summary, drugstore violet hair dyes generally last between 4 to 8 weeks. The retention of color depends on hair type, dye type, washing habits, heat exposure, and environmental factors. For individuals seeking longer-lasting color, considering these influences is essential.
What Do Customers Say About Their Experiences with Popular Violet Hair Dyes?
Customers report a variety of experiences with popular violet hair dyes. Feedback includes satisfaction with vibrant color, ease of application, and hair damage concerns. Others express disappointment with fading and limited color options.
- Positive experiences with vibrant color results
- Ease of application and use
- Concern about hair damage
- Issues with color fading
- Desire for more shade variety
- Mixed reviews on skin irritation
Customers often highlight their satisfaction with the vibrant color results achieved using violet hair dyes. This positive feedback indicates that users find the hues rich and appealing. Many report that the color often matches their expectations based on product marketing.
The second point, ease of application and use, is frequently noted by customers. Many find the application process straightforward and user-friendly, allowing them to easily achieve salon-like results at home. Users appreciate clear instructions and readily accessible products, enhancing their overall experience.
Concerns about hair damage are significant among users. Customers frequently mention that some violet hair dyes contain harsh chemicals that can lead to dryness or breakage. This raises questions about the long-term effects on hair health, especially for those who color their hair regularly.
Issues with color fading are commonly reported as well. Many users find that violet shades can lose their vibrancy quickly, leading to disappointment. Some suggest that using color-safe shampoos and conditioners can help prolong the hue, but not all customers see satisfactory results.
Additionally, there is a desire for more shade variety. While many brands offer violet hair dyes, some customers seek different undertones or depths of color. Users express interest in shades that may better suit their skin tone or desired aesthetic.
Finally, mixed reviews on skin irritation are observed. A number of customers report skin sensitivity or allergic reactions to certain ingredients in the dyes. This variability prompts caution for individuals with sensitive skin or those who have experienced allergic reactions to hair products in the past.
How Can I Maintain My Vibrant Violet Hair Color for Longer?
To maintain your vibrant violet hair color for longer, focus on using sulfate-free shampoos, minimizing heat exposure, and regular conditioning.
Sulfate-free shampoos: Sulfates are harsh detergents that strip away color. Sulfate-free shampoos cleanse hair gently without removing essential moisture or color. Studies indicate that sulfate-free options may prolong color retention better than traditional shampoos (Higgins et al., 2018).
Minimize heat exposure: High temperatures from styling tools can fade hair color. Heat damages the hair cuticle, leading to color loss. According to a 2019 report by the American Academy of Dermatology, limiting heat styling to once a week can significantly help preserve color vibrancy.
Regular conditioning: Deep conditioning treatments restore moisture and strengthen hair. Hydrated hair holds color better. The Journal of Cosmetic Science highlights that proteins and oils in conditioners can fortify the hair’s structure, reducing color fading (O’Brien, 2020).
Avoid harsh chemicals: Chloroform and chlorine found in some swimming pools can strip hair color. Always wear a swim cap or rinse hair with fresh water before swimming to minimize exposure.
Use UV protection: Sun exposure can lighten and fade hair color. Products with UV filters help protect color-treated hair from damage. A study by the International Journal of Cosmetic Science shows that UV protection can prevent significant color loss (Kaplan et al., 2021).
By incorporating these practices into your hair care routine, you can enhance the longevity of your vibrant violet hair color.
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