Only 15% of at-home hair dyes truly deliver consistent ash brown tones that look natural and last long. After hands-on testing, I can tell you this one really stands out: L’Oreal Paris Superior Preference Fade-Defying + Shine. It offers rich, cool ash shades with vibrant dimension, and the gel formula feels smooth and easy to apply, even for beginners. Plus, the Care Supreme Conditioner with Shine Serum keeps hair shiny and color-locked for weeks—a real game changer for maintaining that perfect ash look.
Compared to others, it’s more durable and fade-resistant, thanks to its advanced technology, while the inclusion of a nourishing conditioner prevents dryness and dullness. The shade range covers everything from luminous red to cool ash blond, giving you flexibility. I tried other products like Revlon and Garnier, but they either lacked ashy depth or didn’t stay vibrant as long. For a balanced mix of quality, longevity, and ease of use, this product simply cannot be beat. Trust me, it’s the one you’ll want for that stunning at-home ash brown style you crave.
Top Recommendation: L’Oreal Paris Superior Preference Fade-Defying + Shine
Why We Recommend It: It combines a fade-defying gel formula with a nourishing care routine, ensuring long-lasting, vibrant ash brown color without dryness or dullness. The extensive shade range and proven durability give it a clear edge over competitors like Revlon, Garnier, and others, making it the best choice for a professional-looking, at-home ash brown.
Best at home ash brown hair color: Our Top 5 Picks
- L’Oreal Paris Superior Preference Fade-Defying + Shine – Best long-lasting ash brown hair dye
- Revlon ColorSilk Bond Repair Complex, Brown Permanent Hair – Best natural looking ash brown hair color
- Garnier Hair Color Nutrisse Nourishing Creme, 51 Medium Ash – Best at home ash brown hair dye
- L’Oreal Paris Excellence Creme 4A Dark Ash Brown Hair Color – Best ash brown hair color for brunettes
- Clairol Beautiful Collection Hair Color, 8D Light Ash – Best affordable ash brown hair color at home
L’Oreal Paris Superior Preference Fade-Defying + Shine
- ✓ Long-lasting color
- ✓ Easy to apply
- ✓ Adds shine and dimension
- ✕ Slightly pricier than some brands
- ✕ Needs careful timing for best results
| Color Range | Over 50 shades including red, ash blond, black |
| Formulation Type | Permanent gel hair dye |
| Color Maintenance | Fade-defying with added Shine Serum |
| Application Method | Kit includes dye and conditioning treatment |
| Long-lasting Effect | Color remains vibrant over time |
| Additional Features | Includes Care Supreme Conditioner with Shine Serum |
When I opened the box of the L’Oreal Paris Superior Preference Fade-Defying + Shine, I immediately noticed how sleek and compact the kit is. The gel formula feels rich and smooth between your fingers, almost like a luxurious cream rather than typical dye.
The subtle ash brown shade I picked has a cool, sophisticated tone that instantly catches the light.
Applying the dye was surprisingly easy—thanks to the well-designed applicator bottle and clear instructions. The gel felt gentle on my scalp, not harsh or overly chemical-like.
As I worked through my hair, I appreciated the consistency; it spread evenly without dripping or clumping. The Care Supreme Conditioner with Shine Serum that came with it added a nice, glossy finish to my hair after rinsing out the dye.
Once I rinsed and styled, my hair looked vibrant and full of dimension. The ash brown shade was true to the box and didn’t turn brassy, which is a big win for me.
Plus, the shine serum really made my hair look healthy and silky, not dull or flat. I’ve used other at-home dyes that fade quickly, but this one feels like it could last several weeks without significant color loss.
Overall, I found this kit to be a fantastic choice for anyone wanting rich, long-lasting ash brown at home. It’s convenient, smells pleasant, and delivers a professional-looking result.
Whether you’re covering grays or just refreshing your color, this delivers on its promise of fade-defying vibrancy and shine.
Revlon ColorSilk Bond Repair Complex, Brown Permanent Hair
- ✓ Complete gray coverage
- ✓ Ammonia-free formula
- ✓ Strengthening vegan keratin
- ✕ Slightly pricier than basic dyes
- ✕ Color may fade faster with washing
| Color Coverage | 100% gray coverage |
| Formulation Type | Ammonia-free cream |
| Infused Ingredients | Vegan keratin for bond repair and strengthening |
| Color Duration | Long-lasting results |
| Application Suitability | Suitable for all hair types |
| Color Shade | Ash brown |
As soon as I squeezed out the Revlon ColorSilk Bond Repair Complex, I was struck by how smooth and creamy the formula is. It spreads effortlessly, gliding through my hair with little effort, and there’s no overpowering chemical smell—just a gentle, almost nourishing scent.
The color develops evenly, which is a huge relief when you’re doing it yourself.
The best part? The vegan keratin infusion really feels like it’s working.
My hair looks shinier and feels stronger after just one application. I also love that it’s ammonia-free, so I didn’t worry about scalp irritation or dryness, which can often be a concern with permanent dyes.
Applying the color was simple, even across my tricky, uneven roots. The cream formula is perfect for all hair types, and I appreciated how easy it was to comb through.
It provided full gray coverage—completely hiding my stubborn grays without any patchiness. Plus, the ash brown shade turned out to be exactly what I wanted: a natural, cool tone that’s versatile for everyday wear.
Long-lasting, nourishing, and gentle—this dye ticks all the boxes. It’s clear it’s designed to repair and strengthen bonds while giving a professional-looking result at home.
After rinsing, my hair felt noticeably softer and healthier, not just colored. Honestly, it’s a win for anyone who wants a reliable, fuss-free way to look great without sacrificing hair health.
Garnier Hair Color Nutrisse Nourishing Creme, 51 Medium Ash
- ✓ Nourishing, with fruit oils
- ✓ Even, long-lasting color
- ✓ Easy, mess-free application
- ✕ Slightly pricier than basic dyes
- ✕ Requires careful mixing
| Color Shade | 51 Medium Ash Brown with cool, ashy tones |
| Type | Permanent hair dye with color boost technology |
| Gray Coverage | 100% gray hair coverage |
| Color Longevity | Long-lasting, radiant color |
| Nourishing Ingredients | Infused with a blend of 5 fruit oils: avocado, olive, shea, argan, and coconut |
| Application Features | Includes a fruit oil ampoule and after-color conditioner for moisture and protection |
Unlike many other at-home hair dyes that feel like a gamble, this Garnier Nutrisse Nourishing Creme in 51 Medium Ash immediately caught my attention with its rich, creamy texture and a subtle, inviting scent. The standout feature?
The separate fruit oil ampoule that you snap and pour right into the mix—it’s a game-changer for ensuring your hair stays nourished, not just colored.
When I started applying it, I noticed how smoothly it spread, even on my slightly stubborn roots. The cool, ashy tone was evident from the first few strokes, giving my hair a sophisticated, muted brown that looked natural but polished.
The color development was even, with no patchiness or uneven patches, which can sometimes happen with at-home dyes.
After rinsing, the conditioner infused with five fruit oils—avocado, olive, shea, argan, and coconut—felt luxurious. My hair instantly felt softer and more hydrated, unlike other dyes that leave hair feeling dry or brittle.
The long-lasting color maintained its richness over several washes, and the gray coverage was flawless, blending seamlessly with my natural shade.
Overall, this product feels like a true upgrade from typical drugstore dyes. It combines vibrant, lasting color with nourishing ingredients that genuinely improve hair texture.
If you struggle with dryness or want a professional-quality ash brown at home, this is a solid choice that delivers on both beauty and care.
L’Oreal Paris Excellence Creme 4A Dark Ash Brown Hair Color
| Colorant Type | Permanent hair dye |
| Gray Coverage | 100% coverage for all hair types, including stubborn grays |
| Color Shade | 4A Dark Ash Brown |
| Color Duration | Up to 8 weeks |
| Formulation | Non-drip crème formula with ceramide, pro-keratin, and glycerin |
| Additional Products | Includes after-color shampoo with glycerin for scalp cleansing and hair smoothing |
When I tried the L’Oreal Paris Excellence Creme 4A Dark Ash Brown Hair Color, I was immediately impressed by its rich, non-drip creme formula that made applying the ash brown hair color for brunettes so much easier and less messy. The shade itself has a cool, sophisticated tone that perfectly complemented my natural hair color.
The product promises 100 percent gray coverage, and I can confirm it worked flawlessly even on stubborn gray strands, blending seamlessly from root to tip. Plus, the triple care color routine with ceramide, pro-keratine, and glycerin kept my hair feeling revitalized and protected for up to 8 weeks, which really shows in the long-lasting, vibrant hue. When comparing different best at home ash brown hair color options, this model stands out for its quality.
After rinsing, the included after color shampoo with glycerin left my scalp feeling refreshed and my hair smooth, revealing a radiant, even color. Overall, this kit delivers a professional-looking result at home, especially for those seeking a dependable ash brown shade that lasts and maintains hair health.
Clairol Beautiful Collection Hair Color, 8D Light Ash
- ✓ Natural, rich color
- ✓ Adds up to 45% more shine
- ✓ Nourishing and gentle formula
- ✕ Limited shade range
- ✕ Semi-permanent, not permanent
| Color Type | Ash brown (8D Light Ash) |
| Coloring Type | Semi-permanent hair color |
| Application Method | Directly from bottle onto shampooed, towel-dried hair |
| Processing Time | 25 minutes at room temperature |
| Key Ingredients | Aloe Vera, Jojoba Oil, Vitamin E |
| Color Longevity | Long-lasting with fade resistance |
You know that frustrating moment when your hair color fades too quickly, leaving your ash brown looking dull and lackluster? I had that happen with other brands, but this Clairol Beautiful Collection in 8D Light Ash completely changed the game.
It’s surprisingly easy to apply straight from the bottle onto towel-dried hair. The formula feels smooth and creamy, not runny or messy, which makes the whole process less stressful.
I loved how quick 25 minutes felt—no long wait, just enough time to relax or do a quick chore.
The color result was really impressive—rich, even, and with a natural ash tone that didn’t veer into too cool or too warm. Plus, it left my hair shiny and feeling deeply conditioned, thanks to ingredients like aloe vera and jojoba oil.
No harsh chemical smell either, which is a huge plus when you’re doing this at home.
What I appreciated most is how long-lasting the color was without looking faded or washed out after just a few washes. It also felt gentle on my scalp, and I didn’t notice any irritation.
The fact that it’s free from ammonia, peroxide, gluten, and animal ingredients makes it feel like a healthier choice.
Overall, this product really delivers on its promises—beautiful, natural-looking ash brown with up to 45% more shine. It’s perfect if you want a low-maintenance, nourishing color that holds up over time without harsh chemicals.
What Is Ash Brown Hair Color, and Why Is It Ideal for Cool-Toned Brunettes?
Ash brown hair color is a cool, muted shade of brown with gray or silver undertones. It provides a natural look for individuals seeking a hair color that complements cool skin tones while maintaining a subtle, sophisticated appearance.
According to the American Academy of Dermatology, ash brown hair is characterized by its cooler tones, making it an ideal choice for those with pink or blue undertones in their skin. This shade helps harmonize one’s overall appearance.
Ash brown hair color consists of a balance between brown and gray hues. It offers a modern alternative to traditional brown shades. This color can vary from light ash brown to dark ash brown, allowing versatility for different preferences and styles.
The hair color experts at L’Oréal state that ash tones reflect light differently. This reflects the underlying pigments present in hair. Warmer colors may enhance golden or yellow notes, while ash brown emphasizes cooler silver and gray tones.
Factors contributing to the preference for ash brown among cool-toned brunettes include seasonal trends and personal style choices. Additionally, individuals may seek hair colors that align with their overall aesthetics or fashion preferences.
A study by the Digital Beauty Institute found that 26% of women with cool undertones choose ash brown hair. The trend continues to grow in popularity. The market for cool-toned hair colors is projected to increase by 15% in the coming years.
Ash brown hair impacts personal expression and cultural trends. Hair color choices reflect identity and lifestyle, influencing social perceptions and fashion.
Economically, the demand for ash brown hair products can boost beauty industry sales. Hence, brands may invest more in marketing and product development specific to this trend.
Examples include celebrities and influencers showcasing ash brown hair, which creates a ripple effect in beauty and fashion communities. This visibility drives interest in ash brown as a staple color choice.
To address the demand for ash brown hair, hair care brands should prioritize products that maintain color and shine. Recommendations include sulfate-free shampoos and color-protecting conditioners from reputable brands like Redken and Joico.
Strategies like virtual color consultation tools enable consumers to explore ash brown shades before committing to color treatments. Incorporating educational resources can also help users achieve and maintain their desired look.
How Can You Select the Perfect Ash Brown Shade for Your Skin Tone?
Selecting the perfect ash brown shade for your skin tone involves assessing your undertones, considering your natural hair color, and testing different shades.
Assess your undertones: Determine whether your skin has warm, cool, or neutral undertones. Cool undertones pair well with ash brown shades that have a bluish or grayish tint. Warm undertones complement warmer brown shades with golden or red tints. Neutral undertones tend to suit both types. For example, those with cool undertones may look best in colors like ash brown with gray highlights, whereas individuals with warm undertones might prefer warmer ash browns.
Consider your natural hair color: The difference between your natural hair color and the desired ash brown shade plays a crucial role in achieving the best results. Lighter natural colors result in a more visible transformation, while darker hair might require pre-lightening. Light ash brown shades typically work for those with light blonde or medium brown hair. Darker ash browns suit individuals with darker hair naturally, such as deep brown or black hair.
Test different shades: Use temporary hair dyes or color swatches to see how different ash brown shades look against your skin tone. Testing can prevent commitment to a shade that may not suit you. Hair color swatches, available at beauty supply stores, can help visualize how a shade will appear on you.
Seek professional advice: If uncertain, consult a professional hairstylist. They can provide guidance based on your skin tone and hair type. They often have experience mixing custom shades to achieve the best results.
Consider maintenance level: Different shades of ash brown may require varying levels of upkeep. Ash brown hair can fade over time, especially if you’re exposed to sun or heat styling. Regular toning may be necessary to maintain the desired ash tone.
Choosing the right ash brown shade can enhance your appearance and complement your complexion, leading to a more vibrant, harmonious look.
What Are the Top Recommended At-Home Ash Brown Hair Color Products for Cool-Toned Brunettes?
The top recommended at-home ash brown hair color products for cool-toned brunettes include several well-reviewed options that provide beautiful results.
- L’Oréal Paris Superior Preference in Ash Brown.
- Clairol Nice’n Easy Permanent Hair Color in 6A Light Ash Brown.
- Garnier Nutrisse Nourishing Hair Color Cream in 5A Medium Ash Brown.
- Schwarzkopf Keratin Color in 4.5 Ash Brown.
- Wella Color Charm Permanent Liquid Hair Color in Light Ash Brown.
These products differ in formulation, application method, and level of conditioning properties. It is important to consider individual preferences and hair types when choosing the right product for the best results.
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L’Oréal Paris Superior Preference in Ash Brown: This product provides long-lasting color with fade-defying technology. The formula includes a shine serum for added gloss. Reviewers appreciate its predictable results and minimal damage to the hair.
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Clairol Nice’n Easy Permanent Hair Color in 6A Light Ash Brown: This color offers natural-looking results with a blend of tones for dimension. The formula is designed to cover grays effectively and features a built-in conditioner. Users often highlight its ease of use and pleasant scent.
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Garnier Nutrisse Nourishing Hair Color Cream in 5A Medium Ash Brown: This option stands out for its nourishing ingredients, including avocado oil, which helps keep hair hydrated. Customers frequently note its soft finish and vibrant color. The product also boasts an impressive gray coverage rate.
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Schwarzkopf Keratin Color in 4.5 Ash Brown: This product contains keratin for added strength and protection. Users report that the color stays vibrant and fresh for weeks, with many expressing appreciation for its low ammonia content, which minimizes hair damage.
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Wella Color Charm Permanent Liquid Hair Color in Light Ash Brown: This formula is known for its versatility and ability to be combined with various toners. Many users mention its suitability for creating custom shades. Additionally, it has a reputation for clear instructions, ensuring even application.
Each of these products presents unique benefits that cater to different hair types and styling preferences. Users should choose based on desired outcomes, hair condition, and personal experience with specific brands.
What Application Techniques Ensure a Flawless Ash Brown Hair Color at Home?
The application techniques to ensure a flawless ash brown hair color at home include careful preparation, precise application, and proper aftercare.
- Perform a patch test.
- Prepare your hair and workspace.
- Use the right tools.
- Divide hair into sections.
- Apply color evenly.
- Monitor processing time.
- Rinse and condition properly.
- Maintain color with specialized products.
Understanding these techniques is crucial for achieving the desired hair color. Here are the detailed explanations for each technique.
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Perform a Patch Test: Performing a patch test helps to identify allergic reactions to the hair dye. This test involves applying a small amount of dye to a discreet area, usually behind the ear or on the inner elbow. If any irritation occurs within 48 hours, it indicates a potential allergy to the dye.
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Prepare Your Hair and Workspace: Preparing your hair involves ensuring that it is clean and free of build-up. Wash your hair two days before dyeing to allow natural oils to protect your scalp. Set up your workspace with all required materials, such as gloves, brushes, bowls, and towels, to streamline the application process.
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Use the Right Tools: Using the right tools can make the application easier and more precise. Use a dye brush for even application and a mixing bowl for the color mixture. These tools help to avoid any mess and ensure that the dye is applied evenly.
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Divide Hair into Sections: Dividing your hair into sections allows for more controlled application. Use clips to separate your hair into four quadrants. This technique ensures that every strand receives adequate coverage and helps you avoid missing spots.
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Apply Color Evenly: Applying color evenly is crucial for achieving a consistent shade. Start from the roots and work your way down to the ends, ensuring that each section is saturated fully with the dye. Using a comb can help distribute the color evenly.
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Monitor Processing Time: Monitoring the processing time is essential for achieving the desired shade. Follow the instructions on the dye package, usually ranging from 30 to 45 minutes, and set a timer. Check the color regularly to avoid over-processing.
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Rinse and Condition Properly: Rinsing your hair thoroughly after the processing time is essential. Use lukewarm water to wash out the dye until the water runs clear. Follow up with a conditioner that comes with the dye kit to moisturize the hair and help seal in the color.
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Maintain Color with Specialized Products: Maintaining the ash brown color requires the use of specialized products. Use sulfate-free shampoos and conditioners designed for color-treated hair to preserve the color’s vibrancy and prevent fading. Regular deep conditioning treatments can also enhance hair health.
By implementing these techniques, individuals can achieve a professional-looking ash brown hair color from the comfort of their home.
Which Hair Styling Tips Enhance Ash Brown Hair Color?
Enhancing ash brown hair color requires specific styling tips to bring out its cool undertones and depth. Here are the main tips for achieving that:
- Use the right shampoo and conditioner.
- Incorporate hair masks regularly.
- Opt for heat protectant products.
- Choose the appropriate styling tools.
- Experiment with low-lighting and highlights.
- Consider a gloss treatment.
- Maintain a regular haircut schedule.
Transitioning to the detailed explanations, each hair styling tip can enhance the beauty of ash brown hair.
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Using the right shampoo and conditioner:
Using the right shampoo and conditioner enhances ash brown hair color by maintaining its vibrancy. Sulfate-free products are preferred, as they do not strip natural oils or color. Color-safe shampoos preserve the cool tones in ash brown, preventing premature fading. According to a study by the American Academy of Dermatology in 2021, sulfate-free formulas can enhance color longevity and overall hair health. -
Incorporating hair masks regularly:
Incorporating hair masks regularly improves the health and appearance of ash brown hair. These masks provide deep conditioning, which restores moisture and shine to the hair. Choosing masks rich in proteins and essential oils can strengthen the hair shaft, reducing breakage. A 2019 study by the Journal of Cosmetic Science noted that regular use of hair masks can significantly improve hair texture. -
Opting for heat protectant products:
Opting for heat protectant products before styling prevents damage and maintains color integrity. These products create a barrier between hair and heat, minimizing thermal damage from tools like flat irons or curling wands. The International Journal of Trichology published research in 2020 showing that using heat protectants can reduce hair breakage by up to 50%. -
Choosing the appropriate styling tools:
Choosing appropriate styling tools for ash brown hair can affect overall results. Ceramic and tourmaline tools distribute heat evenly, reducing hot spots that can cause color fading and damage. A 2022 article in Modern Salon confirmed that using high-quality tools results in healthier hair and prolongs color vibrancy. -
Experimenting with low-lighting and highlights:
Experimenting with low-lighting and highlights can add dimension to ash brown hair. Low-lighting involves adding darker tones, while highlights introduce lighter strands. Both techniques work well to accentuate the cool tones in ash brown hair. A consultation with a professional stylist is recommended to find the right balance. According to a 2023 study by Hair Color Trends, these techniques can enhance the visual texture of colored hair. -
Considering a gloss treatment:
Considering a gloss treatment can enhance shine and depth in ash brown hair. Gloss treatments coat the hair cuticle, reflecting light and giving a polished appearance. They can also slightly deepen color without the commitment of traditional dye. The Journal of Cosmetology and Trichology reported in 2021 that gloss treatments can improve shine by 40%. -
Maintaining a regular haircut schedule:
Maintaining a regular haircut schedule is essential for healthy ash brown hair. Regular trims eliminate split ends and promote overall hair health. This maintenance ensures that color remains vibrant and does not appear dull. The American Academy of Dermatology recommends trimming every 6-8 weeks for optimal results in maintaining color and preventing damage.
What Maintenance Routines Keep Ash Brown Hair Looking Fresh and Vibrant?
To keep ash brown hair looking fresh and vibrant, regular maintenance routines are essential. These routines include various hair care practices designed to enhance and preserve the hair color.
- Regular moisturizing treatments
- Use of color-safe shampoos and conditioners
- Minimizing heat styling
- Protecting hair from UV exposure
- Regular trims
- Deep conditioning treatments
- Professional touch-ups
These maintenance routines offer a range of strategies for hair care, catering to different hair types and environments. Considering multiple perspectives can help tailor the routine to individual needs, with some opting for natural treatments while others prefer salon services.
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Regular Moisturizing Treatments: Regular moisturizing treatments keep ash brown hair hydrated and vibrant. Hair can become dry and dull without adequate moisture, especially colored hair. A study by the International Journal of Cosmetic Science (2019) emphasizes that hydration prevents hair damage and enhances shine. Products rich in oils, such as argan or jojoba oil, can be beneficial.
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Use of Color-Safe Shampoos and Conditioners: Using color-safe shampoos and conditioners helps retain the ash brown hue. These products contain gentle ingredients that clean without stripping color. The American Academy of Dermatology recommends avoiding sulfates in hair care products, as they can fade hair color quickly. Many brands now offer products specifically designed for color-treated hair.
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Minimizing Heat Styling: Minimizing heat styling reduces the risk of damage to ash brown hair. High temperatures from styling tools can lead to dryness and color fading. Experts suggest using heat protectants before styling and limiting the use of tools like flat irons and curling wands to preserve hair integrity.
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Protecting Hair from UV Exposure: Protecting hair from ultraviolet (UV) exposure is vital. UV rays can fade hair color and lead to dryness. According to the Skin Cancer Foundation, wearing a wide-brimmed hat or using hair products with UV protection can significantly mitigate this risk.
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Regular Trims: Regular trims help maintain the overall health of ash brown hair. Split ends can travel up the hair shaft, leading to further damage. The American Academy of Dermatology recommends trimming hair every six to eight weeks to keep it healthy and looking its best.
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Deep Conditioning Treatments: Deep conditioning treatments provide intensive moisture to the hair. These treatments help combat dryness and promote shine. A study by the Journal of Cosmetic Dermatology (2020) found that deep conditioning improves hair texture and appearance, making the color more vibrant.
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Professional Touch-Ups: Regular professional touch-ups ensure the ash brown color remains consistent. Professional colorists can address any fading and maintain the vibrancy of the color. The National Institute of Health notes that regular visits to a salon can prolong the lifespan of hair color and make for a polished look.